Consumer Packaged Goods

Understand your consumers and your marketplace, with industry-leading Nielsen tools for manufacturers and retailers

Overview

As a manufacturer and/or retailer of consumer-packaged goods facing challenging times, you must be armed with tools to understand your business process as a whole - and your consumers in particular. Through intelligent application of marketing research, the Nielsen CPG Practice provides detailed analysis of your specific business needs, including; your stores, brands, products and shoppers as well as that of your competitors to help ensure your success in manufacturing and selling.

Whether it’s global retail trends, the relationship between retailer and manufacturer or in-store consumer behaviour, you can depend on the Nielsen CPG Practice to help improve bottom-line profits and maximize ROI.

Understand everything about your consumer, including their shopping and purchasing habits and their need for innovation.
Use the breadth of our information effectively to understand the changing needs of consumers and to help drive sales and profits.
Gain a competitive edge in retail stocking, shelf management compliance, merchandising and shopper marketing.
Solve your manufacturing or retail business issues with best-in-class solutions, including Nielsen BASES and Nielsen Homescan.

Access predictive and timely insights and decades of expertise. Contact Nielsen to find out how.