Reports

A collection of reports and studies from The Nielsen Company

Featured Reports

	Canada Continues to Outpace Global Consumer Confidence Since Q1 2009, Canadian consumer confidence has increased by 18 index points, outpacing global increases, and a significant improvement compared to the U.S. Report is also available in French.
	Nielsen Global Consumer Confidence Index Global consumer confidence edged up slightly as rising Asian markets were offset by Europe’s growing concerns of an escalating debt crisis according to the Nielsen Global Consumer Confidence Index.
	Canadian confidence leading the pace... but consumer restraint becomes the new normal Canadian consumer confidence is up 16 points in a year and outpacing many nations around the globe according to the newest Nielsen Global Consumer Confidence Index. Report is also available in French.
	Take Two Pills - Won’t Call in the Morning: Ailments, Doctors and Pharmacists - A Canadian Perspective It seems that the common cold isn’t quite so common after all. According to a recent Nielsen survey, a little over one-third of Canadians (36%) have had a cold in the past year. Report is also available in French.
	Mall or Mouse? Online Shopping - A Canadian Perspective In 2006, only 10% of the world's online population had made a purchase over the Internet. Today, that number is up to 86%. However, only 76% of Canada's Internet shoppers have shopped online, trailing the global average. Report is also available in French.
	How Important is Food Safety - A Canadian Perspective Every day, Canadians buy food because of taste, nutrition, variety, price, and other factors – but what about safety? How confident are Canadians that their food is safe? Report is also available in French.
	Consumer Confidence - A Canadian Perspective Canada now ranks as the 10th most confident market in the world; in fact, it's one of only two countries outside Asia to make the top 10 (the other is Brazil). Also available in French.
	Climate Change Concern Cools - A Canadian Perspective Has concern about climate change cooled off? Somewhat, for consumers around the world, and especially for those in Canada. This new Canadian Perspective is also available in French.
	Global Consumer Confidence Rebounds, but Spending Still Restrained Even though most consumers are feeling better about the economy, they remain cautious about spending their money. A French version is also available.
	Over-the-Counter Medications - A Canadian Perspective In Nielsen's March 2009 survey, almost half (46%) of consumers worldwide – including 25% of Canadians and 32% of Americans – say that the global economic slowdown is having a major impact on the amount or type of non-prescription medication they use.
	Consumer Confidence - A Canadian Perspective Consumer confidence is up in 24 of the 28 countries surveyed by Nielsen in June 2009 – with Canadian consumers among the most confident in the world. Click here for the Global Perspective.
	Out-of-Home Dining - A Canadian Perspective In troubled times, global diners seem to be searching for comfort in the familiar. A Nielsen survey of internet users in 52 countries, finds diners choosing restaurants that serve their local cuisine and offer value.
	Consumer Confidence Spring 2009 - A Canadian Perspective According to Nielsen's global consumer confidence survey conducted in Spring 2009, consumer confidence continues to slip, both in Canada and around the world. What – and how – are Canadian consumers changing? Click here for the Global Perspective.