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In September, 2009, a team of Nielsen associates was recognized for its outstanding contributions to the Kraft Canada business, receiving the Consumer Insights & Strategy (CIS) "Partner of the Year" Award at Kraft Canada's annual Partner Summit.
Nielsen is the first recipient of the "Partner of the Year” Award – which acknowledges the partner who has provided a high level of strategic thinking, outstanding account service and overall value in terms of impact on Kraft Canada's business.