Markham, Ontario, October 14, 2009: Private label products are not a well-kept secret in the shopping carts of Canada's consumers. According to Nielsen Canada, Canadians purchase private label products in 39% of their grocery trips – and when these products are purchased, they account for 36% of the shopper's total dollar spent and represent nearly half (45%) of the units that make up their total purchase. (Source: Nielsen Homescan, 52 weeks ending June 6, 2009)
“Seventy one per cent of Canadians believe that private label products are a good alternative to national brands and that they deliver good value. What we're seeing is that shoppers are walking the talk when they're in the grocery store aisle,” says Carman Allison, Director of Marketing Communications, Nielsen Canada. “Basically, every household in the country purchases private label products.”
Private label represents $11.2 billion in national sales as tracked by Nielsen Canada, which is 19% of overall consumer packaged goods spend. Its market share growth – up 5% over the past year – is keeping comfortable pace with the overall market, which is up 6% from a year ago.
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com
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