Markham, Ontario, February 5, 2010: Production shortages have seen the commodity cost of sugar nearly triple over the past year. At the retail level, according to Nielsen Canada, the price of sugar rose by 14%. So what's a shopper with a sweet tooth to do?
The rising price of sugar doesn't necessarily mean Canadians are getting bitter. Instead, we are seeking better value by moving up to larger sizes (over this past year, while unit sales were down -5%, tonnage increased +2%) or switching brands (private label's share of the sugar market more than doubled from last year's 3% to a current level of 7%).
“Canadians are continuing to show off their ability to value shop,” says Carman Allison, Director, Marketing Communications, Nielsen Canada. “We're getting creative so that we can continue to satisfy our craving for something sweet without putting a cavity in our cash.”
Source: The Nielsen Company, MarketTrack, 52 weeks ending December 19, 2009
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